Do choose as short of a Twitter handle as possible: Remember that your Twitter name counts in the 140 characters when people respond to you, so it’s important for it to be as brief as possible.
Don’t #FF (Follow Friday) your own Twitter handle. Of course everyone wants more followers, but talking to yourself is weird. Instead, #FF people who may have inspired you that week, and I bet you will get some #FF’s in return.
Don’t tweet “Follow me!” “Retweet!” “Like my page!” or any other command thereof: Let’s face it; no one likes to be told what to do. That’s where good content comes into play. You need to give people a reason why they should do any of the above. Don’t just demand it.
Don’t ask people “Why did you unfollow me?” Yes, people will unfollow you. No, it will not feel good. Asking them why will only make them happier they unfollowed you in the first place.
Don’t steal tweets: Give tweet credit where credit is due, whether it’s words or images. When has stealing ever been okay?
Do follow—but don’t “friend”—people you don’t know in real life. We make a lot of virtual friends in this space. Some move beyond that and become friends in the real world, but it’s important to know the difference. Facebook and LinkedIn serve very specific personal and professional purposes. This rule clearly excludes Twitter, where reaching out and following strangers is totally normal and recommended.
Don’t set up automatic Direct Messages. Social Media is about genuine engagement. An automatic response is impersonal.
Don’t fill up people’s timelines unless you have something really good to say and can afford to lose some followers, because you will. I am so guilty of this. Live-tweeting Gossip Girl every Monday night is a popular gig, but of course, I inevitably tweet too much. Some people choose to unfollow me instead of scrolling through. Beware: too much of a good thing is sometimes too much. It’s a risk, but one sometimes worth taking.
Do remember that no matter what, you are your own brand. Mind your reputation.
Story by Teen Vogue