Virgil Abloh Channels Princess Diana for OFF-WHITE Spring 2018


On August 31 in 1997, the tragic death of Princess Diana devastated the world, when she was killed in a car crash in Paris, France.  As we remember The People’s Princess, on the 20th anniversary of her passing, Diana continues to be praised for her distinctive and sophisticated fashion senses.


A fashion icon that branched out from her philanthropic and humanitarian efforts in both the 1980s and 1990s. A distinctive fashion icon that has inspired designer Virgil Abloh and his brand Off-White. Over the summer, Abloh released his collaborative sneaker collection, Nike x Off-White sneakers: The Ten. A collection of popular Nike sneakers, reconstructed by the designer. It was during this time, Virgil sent out invitations to his Paris Fashion Week show bearing an image of Princess Diana.

A near translucent photo of Lady Diana on a Yacht with the words “NATURAL WOMAN” across it.

The inspired collection revealed on Thursday, September 28 during Paris Fashion Week S/S 18, displayed a serene sense of a woman, whose life was all but so. There was no music, just a score composed by Guillaume Berg, made of birds and animals native to the area of her birth. Backstage of his presentation, Abloh shared what she meant to the fashion world and the motivation to pay tribute to her. Although many of the looks from the collection reflect important moments of fashion in Diana’s life, it is not always obvious that she is his muse. But with the closer observation, you can pick up of subtle signature looks such as the black and white flecked print and bulky sleeves.

Of course just like the Nike collaboration, Abloh reconstructed the known softness of Diana’s feminine style and added his own remix with leather, and crop-tops. The collection also included collaborations including Jimmy Choo. It’s the first time that the shoe company collaborated with an outside designer. “She was a strong individual that despite her position had her own personal taste and it came out through the clothes,”  said Abloh, of Diana’s personal style. “There is no stylist at play here.