This video reminds me of a foreign black and white film, that I’ve seen a million times before. I always loved the cinematic imagination that Kanye West has always put in his music videos. Whether it has a comedic sense (The workout plan) or an enriched in fashion inspiration (Wolves), Kanye has always found a way to draw the attention of his fans and even those who aren’t a fan of his work (Famous).
Directed by fame music director Hype Williams, the video was shot in Prague in the Czech Republic. It is said that Kanye fell in love with the architecture of the city and wanted to incorporate the feels of diamonds with the sculptures that he witnesses in the timeless city. The music video ends with the message “Please purchase conflict-free diamonds“.
RELEASED: June 20, 2005