Visuals: Jhene Aiko – The Pressure
I’ve always loved this video because it shows the spiritual side of Jhene. Although it is evident that she is well in touch with herself and her spirituality, it is always a wonderful surprise to see her express it in her music and her visuals.
Surprisingly the music video was directed by Childish Gambino (Donald Glover) and Calmatic. Childish has worked with Jhene many times before appearing on her song “Bed Peace”, on her EP “Sail out”. The video shows a woman and her lover going through the stages of a relationship. We all go through the good and bad moments with our boyfriends/girlfriends, and with the combination of the Brain work of Childish and Calmatic and the spiritual creativity of Jhene, they came up with a beautiful video to depict the difficulties a relationship can go through.
RELEASED: September 2, 2014