Tis’ the season to collaborate as news of fashion designer Isabel Marant teaming up with cosmetics brand L’Oréal Paris to create a capsule collection of makeup hits the internet.
According to WWD, the makeup line will include products for the eyes, cheeks, and lips. Marant said her vision for the collection was “a few necessary products that one always has in her bag, and can be used in a very nomadic way.” Marant — who has been credited with “inventing the bohemian Parisienne hipster-meets-tomboy look” favored by celebrities such as Beyoncé, and Kendall and Kylie Jenner, shared with WWD that part of her idea was to create non-makeup makeup products.
This is the second time L’Oréal Paris has created a limited-edition color cosmetics line with a fashion designer. Last year, it launched a line with Balmain’s Olivier Rousteing. “I think that corresponds more to the way of life of the Isabel Marant girl,” Marant continued. “She is rather natural in the day but doesn’t have the time to go back home before going out [in the evening] and to redo her entire beauty look. So the idea was to have the three or four products that in a flash help sublimate a face with very simple and spontaneous gestures.”
Pierre-Emmanuel Angeloglou, L’Oréal Paris global brand president, revealed that there were numerous reasons to partner with Marant. “She is one of the most iconic Parisian fashion brands,” he said, adding both the label and the designer herself are “extremely inspiring.” Angeloglou explained that Marant perfectly symbolizes the new vision of femininity L’Oréal Paris is now focused on. “It’s a question of portraying a woman who is self-realized,” he said. “At the same time, she’s an exceptional woman, a role model…[one that] has this ability to relate and talk to people.”
The line will prelaunch online beginning Sept. 19. Then the worldwide launch — at L’Oréal Paris sales points off- and online, and in Isabel Marant stores — is set for Sept. 27, the day of the designer’s fashion show during women’s ready-to-wear season in Paris.