Virgil Abloh’s Louis Vuitton Debut Features Musicians, Friends and A Message

Virgil Abloh didn’t hesitate to call up all of his closest friends to walk in his first fashion show as the creative director of Louis Vuitton. The news of Abloh’s latest position was revealed in March 2018.


On Thursday (June 21) in Paris, France, Abloh showcased his latest designs for the infamous fashion line with the famous faces of Playboi Carti, Blondey McCoy, Kid Cudi and more. The showcase for the SS19 Men’s show seat almost 3,000 guests including 1,500 specially invited fashion students and friends’ of the designer: Rihanna, Kim Kardashian-West, Kanye West, A$AP Rocky, Rita Ora and many more.


Look around this room,” said Abloh, an Illinois native. “There are people around this room who look like me,” He continued. Abloh’s title as Creative director of LV’s Menswear made him the first African American designer to hold the title in its 164 years of existence. “You never saw that before in fashion. The people have changed and so fashion had to.” 

Laying a foundation, that’s what this season’s about,” Abloh recently shared with Vogue‘s Sarah Mower. “I want to speak to the generation presiding. But I also want a young generation to come in and know, hey, there’s someone here who’s listening, and speaking back to them.” The show consisted of 56 different looks all showcased by an immensely diverse cast of models. Abloh showed an extensive variety of colors and textures beginning with a series of 17 all-white looks, browns, mossy greens, and tie-dye in pinks, purples and highlighter yellows.

During the finale, the instrumental version of Kanye West’s “Ghost Town,”  featuring Kid Cudi and G.O.O.D Music’s 070 Shake was played and Abloh’s debut was met with a standing ovation from his loved ones and peers. Abloh took over the role of creative director after Kim Jones left Louis Vuitton for Christian Dior. “To me, this is like my first show. Everything was sort of leading up to this. This is ‘life’s work’ territory, to distill, to be metaphoric in a poetic way,” he told WWD before his debut. The designer compared the show to Martin Margiela’s historic debut. “For me, it’s the same, but I gotta find myself, so this is myself on display and it’s simply about letting people see my silhouette.