It goes without saying that the business and history behind the sneaker culture has mainly been associated with the male market. It was in 1984 when Michael Jordan’s Air Jordans were first released, that introduced the “sneaker culture” to the world, pushing Nike to the front lines, implementing the multi-billion dollar company as the face of all future sneakerheads. And it is the Sneakerheads, people who collect kicks, that helps fuel $1 billion sneaker resale business. But women sneaker collectors have been immensely left out.
However, as of lately, the sneaker industry has directed more attention to the women’s division with female-only sneaker launches, sneaker collaborations, major brand, and marketing campaigns. Parisian sneaker collector and Brand consultant Selma Kaci explained to Highsnobiety last month that a lot of sneaker brands seem to think that women collectors don’t have the same “knowledge or understanding of the product as boys.” But she firmly believes that with the arrival of women in leading roles at brands like PUMA, Adidas, and Nike, the “attitude is definitely starting to change.“
Since I’ve been studying statistics, I have seen just how profitable women can be (and have been) to these sneakers brands, including Aleali May, Vashtie Kola, Rihanna, Victoria Chiang, Jazerai Allen-Lord and so many more. But there are a lot of women who aren’t in high-paid leading positions at Nike or ambassadors for Adidas but are just as important because they are consumers, and it’s the consumers that keep the money flowing. I reached out to a number of female sneaker lovers who shared their thoughts, their valued opinions, and their personal collections.
Twenty-something-year-old, Melanie Nunez resides in New Jersey, loves the vintage/retro style that is popular now. She once paid $800 for a pair of kicks 3 years ago and is now selling them on STOCKX for $900. (STOCKX: is a live, bid/ask marketplace (‘stock market’) for buying and selling limited edition, high demand sneakers.) “I also love anything hightop,” Nunez says as she reflects on why Air Force Ones are one of her favorite silhouettes,“the way the shoe hugs my ankles…I can really cross ya boyfriend on some crazy shit.” When she thinks of the current style climate in New Jersey, she feels that NJ has a lot of New York influences. “There’s a lot of hypebeast shit going on, for lack of better terms. People just wear what seems to be poppin. It’s shallow.“
I dislike the term “sneakerhead” ..I haven’t been collecting since forever. I don’t have a 100 pairs, but I give 100 different looks. – Melanie