Eco-Conscious Celebrities: 5 Stars and Their World Changing Brands

Eco-Conscious

credit: Kevin Nazur/Nick Argo/Emma McIntyre/Corbis

Given the planet’s current state, it is safe to say that some of our habits aren’t necessarily conducive to the environment.

Therefore, we must help the planet, whether it’s by limiting the effects of factories on the air or by reducing the killing of our marine animals and other wildlife.

In the meantime, if you cannot volunteer your time or donate to organizations that contribute to saving the planet, maybe purchasing from these five brands will ease your mind.

In honor of Earth Day, we recognize the celebrities using their star power, wealth, and resources to help clean up our planet.

From Jason Momoa’s Mananalu Water to Rihanna’s Fenty Beauty products, here are five celebrities who are our heroes.

Jason Momoa x Mananalu Water
Eco-conscious Jason momoa
Credit: Jason Momoa (@prideofgypsies / Instagram)

“Now that I’ve become Aquaman,” Jason Momoa said. “there are a lot of things I want to do to try to save the Earth.”

You may know Momoa from his leading role as Aquaman, but I bet you didn’t know that he started his own brand of water, Mananalu.

In April 2019, he announced the launch of his new drinking water company, debuting the brand in a video; sharing all the reasons that inspired his new company.

In Hawaiian, “mana” means the sacred spirit of life and “nalu” means a powerful wave that pushes across the ocean. Likewise, Momoa hopes to create a wave of change against plastic pollution by using aluminum-canned water.

Jessica Alba x Honest Company
Eco-conscious Jessica Alba
Credit: Jessica Alba (@JessicaAlba / Instagram)

“I created The Honest Company,” Alba said. “because you shouldn’t have to choose between what works and what’s good for you.”

In July 2021, the Honest company announced a new packaging initiative featuring 100% recyclable cartons using 100% tree-free paper.

In addition with the relaunch, the Honest company announced the Daily Defense Collection; a line of products designed to protect skin from environmental aggressors.

“We strive to create formulas with thoughtfully selected ingredients to help protect our natural resources and the ecosystems that rely on those resources,” said Don Frey, CIO of The Honest Company. “Our sustainability mission starts with the practices that we implement within our own lab and in our formulas. It’s not enough to ask you to practice sustainability without doing it ourselves first. That’s why we’ve ensured that all of our beauty products have formulas and packages that are designed with the environment in mind.”

Jaden Smith x Just Water
Eco-conscious Jaden smith
Credit: Jaden Smith (@C.Syresmith / Instagram)

At the young age of 17, Jaden Smith co-founded the eco-conscious JUST Water. 

In addition to using petroleum-based (or recycled) plastic, JUST Water comes in a nearly 90% plant-derived carton.

The majority of the carton is made from responsibly harvested paper certified by the Forest Stewardship Council, while its cap and shoulder are manufactured from plant-based (mostly sugarcane) plastic. Aluminum and BPA-free plastic film for protective packaging is the remaining materials (less than 12 percent).

In 2018, JUST launched a flavored Infused Waterline, which follows a similar simple, natural formula; Lemon, Blackberry, Mint, and Cherry—containing no calories, no sugar, and anything artificial. 

Two years later, JUST WATER and Pangaia teamed up to create a sustainable apparel “capsule,” which featured Pangaia products, such as the Seaweed Fiber T-Shirt, hoodie, shorts, and track pants, all in JUST Water’s well-known blue shade. This collection’s proceeds benefited #TOGETHERFUND x WJSFF, an international fundraising campaign supporting justice and global COVID-19 relief efforts. 

Pharrell Williams x Humanrace
Credit: Pharrell (@Pharrell / Instagram)

Pharrell earned recognition on several year-end best-of lists for skincare, sustainability, and product innovation when he launched Humanrace in 2020. 

Humanrace has moved away from single-use plastics and water-based products in favor of post-consumer waste vessels, recyclable paper refills, soap-free formulas, and vegetable dyes in the last two years.

Pharrell developed the skincare line in collaboration with his dermatologist, New York-based Dr. Elena Jones, MD

The Three Minute Facial Routine consists of three steps:

  • A Rice Powder Cleanser (step one)
  • Lotus Enzyme Exfoliator (step two)
  • Humidifying Cream (step three)

According to Pharrell, the “Three Minute Facial Routine” should be simple and quick to use – hence the name.

Rihanna x The Clara Lionel Foundation
Credit: Rihanna (@BadGalRiri / Instagram)

In January, Rihanna’s Clara Lionel Foundation committed to donating $15 million to those fighting for climate justice in the U.S. and the Caribbean. The #StartSmall initiative is a public fund initially launched for global COVID-19 relief.

“At the Clara Lionel Foundation, much of the work is rooted in the understanding that climate disasters, which are growing in frequency and intensity,” Rihanna said in a press release. “do not impact all communities equally, with communities of color and island nations facing the brunt of climate change. This is why CLF prioritizes both climate resilience and climate justice work across the U.S. and Caribbean.”

When Rihanna isn’t changing the world with her foundation, she practices eco-conscious practices with her billion-dollar cosmetic line, Fenty Beauty.

“I wanted the packaging to be beautiful but also functional with an earth-conscious approach. We eliminated boxes where we could, we have refill systems,” Rihanna said. “and we use recycled materials where possible. Nobody is perfect, but I really believe we can try our best to do right, and we’ll keep evolving as we go.”

Additionally, Fenty Skin is reducing unnecessary packaging wherever it can. It includes making shipping boxes completely recyclable and using post-consumer recycled material in many of the product’s bottles, tubes, and jars.