Stephen Curry Launches UNDERRATED Golf

Credit: Jed Jacobsohn

The three-time NBA champion and two-time MVP, Stephen Curry, announced Thursday that his UNDERRATED brand would expand to include Golf.

According to a press release obtained by IAmMeganAmbers; UNDERRATED is an inspiring lifestyle brand with a mission to empower underrated and underrepresented individuals worldwide. UNDERRATED represents all the overlooked, 3-star individuals in the world.

Stephen and his team are expanding the brand beyond basketball to expand access to Golf; one of the most inaccessible sports for underrepresented groups worldwide.

Underrated Golf strives to provide equity, access, and opportunity to student-athletes from every community; balancing sports participation to truly reflect our society.

“I created UNDERRATED back in 2019 with the goal of celebrating the underdog,” Curry said. “UNDERRATED is a mindset, a motivation, a calling, a compliment. With this inspiration, I am excited to expand the brand into UNDERRATED Golf, which happens to be one of the most inaccessible sports for underrepresented individuals across the globe. UNDERRATED Golf will provide equity, access and opportunity, recognizing the instrumental role the sport plays as one of the greatest vehicles and connectors for life successes.”

With a mission to increase the participation numbers amongst competitive golfers from diverse communities, UNDERRATED Golf will have players compete hand-in-hand with their peers, who currently represent the vast majority of today’s golfers.

UNDERRATED Golf’s vision of the sport better reflects the diversity of our society. And it provides access to the countless opportunities that the game offers both on and off the course.


Young female golfers will also be able to play on courses they would not have access to otherwise, all while addressing gender inequity within the sport of Golf and beyond; ensuring they have the same opportunities as their male counterparts.

Additionally, UNDERRATED Golf will focus on workforce development, creating greater awareness, training opportunities and programming, while promoting an understanding of the many career paths made possible by the sport.

With an ongoing series of speakers, networking events, and learning tools with brands and corporations, players will gain an understanding of what it takes to build a successful career. UNDERRATED Golf will also be used as a recruitment tool to recruit the future leaders who will help enact change locally, regionally, nationally and globally.

Will Lowery, UNDERRATED Golf Professional and Tour Ambassador, said they are dedicated to bringing a real change for both girls and boys from underserved communities.

“We are dedicated to enacting real change by creating lanes for boys and girls from underserved communities to gain access to the sport,” Lowery said. “UNDERRATED Golf provides equity, access and opportunity, recognizing the instrumental role the sport plays as one of the greatest vehicles and connectors for life success—from relationship building to career endeavors. We are focused on equal representation of all genders while being a force multiplier for them to realize their potential and positively impact the sport—from skill on the course to competing in major tournaments and pursuing leadership roles across industries.”

Students selected to participate in UNDERRATED Golf will be able to grow through the sport to have a sustainable future outside of it. UNDERRATED Golf will also identify and recognize the best players at each regional event, similar to the UNDERRATED Basketball Tour and Championships.

In its first year, the UNDERRATED Golf Tour will select each of the top 24 boys and girls who will compete for the Curry Cup at the season-ending UNDERRATED Tour Championship. In the coming years, UNDERRATED Golf will continue to grow the participant pool, ultimately having the best prospects in the world.